PLACES &
PROJECTS

PLACES &
PROJECTS

PLACES &
PROJECTS

Strategy, creative and digital for PROJECT SALES & MARKETING

Strategy, creative and digital for PROJECT SALES & MARKETING

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We work with developers, investors, architects and operators on unbuilt and emerging real estate projects

We work across off-the-plan, townhouses, house and land, and retirement communities. Mixed-use precincts, commercial parks, hotels, venues and the brands that activate them.

Woman with color palette

Most agencies in real estate enter at the same place — when the building is designed, the interiors are specified, and someone needs to make a brochure.

Forge is built to engage anywhere on the project timeline. The earlier we're in, the more of the project we shape.

The longer we partner with a developer, the further we move forward together.

Our Approach

Forge plugs in anywhere on a project's lifecycle. The earlier we're in, the more of the project we shape.


The longer we partner with a developer, the further forward we move.

Concept

For site, market, and vision

01

Concept Development

02

Market Analysis & Research

03

Master Planning

04

Feasibility Study

05

Commercial Strategy

06

Experience Strategy

07

Project & Marketing Strategy

Brand

Identity, voice, and every expression of it.

01

Brand Strategy

02

Project Naming

03

Brand Identity & Guidelines

04

Creative Direction

05

Copywriting

06

Graphic Design

07

Marketing floor plans

08

Hoarding Design

09

Brochures & Printing

10

Signage & Wayfinding

11

Brand Activation & Experiential

Digital

The platforms and systems the project runs on.

01

Web Design & Development

02

Project Websites & Microsites

03

High Conversion Landing Pages

04

Software & Product Development

05

Digital Transformation

06

AI Adoption & Systems

Architectural CGI

Photo realistic visualisation of unbuilt product.

01

Exterior Stills

02

Interior Stills

03

Interior Styling & FF&E Curation

04

Aerial & Contextual Imagery

05

CGI Animation & Film

06

Virtual Tours & Interactive 3D

07

Floorplan & Axonometric Renders

Film & Photography

Lens-based content: capture, production, and post.

01

Architectural & Interiors Photography

02

Lifestyle & Amenity Photography

03

Aerial & Drone Capture

04

Project & Brand Films

05

Construction & Progress Content

06

Social Content Production

07

Shoot Direction & Production

08

Post-Production & Editing

Performance Marketing

The acquisition engine: strategy, media, and the reporting loop.

01

Campaign, Channel & Media Strategy

02

Go-To-Market & Launch Campaigns

03

Paid Social & Search

04

SEO

05

Email Marketing & EDM Programs

06

Social Media Management

07

Lead Generation

08

Operator & Leasing Campaigns

09

Reporting, Analytics & Ongoing Optimisation

Display Suite via Miira

The physical point of sale, designed and built as an experience via Miira

01

Suite Concept & Experience Design

02

Environmental Graphics & Suite Signage

03

Interactive Display Suite Software

04

Touchscreen & Tablet Sales Apps

05

CGI, Film & Virtual Tour Integration

06

Sales Presenter & Collateral Tools

CRM & Sales Automation via Miira

The sales operating system behind the campaign via Miira

01

CRM Implementation

02

Sales Pipeline Architecture

03

Marketing Automation & Nurture Journeys

04

Lead Routing & Qualification

05

Portal & Channel Integration

06

Agent & Sales Team Enablement

07

Sales Reporting Dashboards

The first time a someone works with us, we usually engage at Branding or Launch. By the third project, we're at Concept. That's not a pitch —
it's how our partnerships actually grow.

The first time a someone works with us, we usually engage at Branding or Launch. By the third project, we're at Concept. That's not a pitch —
it's how our partnerships actually grow.

Forge has been part of Santi Capital from the start — not just on brand and collateral, but in the room when we're shaping the concept and pressure-testing the feasibility. They think like investors as well as designers. That's rare, and it's why we've kept them on every site in the portfolio.

Santi Capital

We brought Forge in for the brand work first. By the second site we were involving them at concept stage. By the third, site selection. They've earned every step forward, and our portfolio is sharper for it.

Ryancorp

They've shaped projects in ways that go well past brand. That's why we keep working with them, and it's why I recommend them.

Air Design Studio

Strategy. Creative. Digital. Campaign. One studio.

From initial concept to final delivery, every project is handled with care, innovation, and attention to detail.

From initial concept to final delivery, every project is handled with care, innovation, and attention to detail.

We position, brand, build and execute real estate developments.

Our approach has been honed across years of successful projects across the global, delivering tangible high-grade outcomes for real estate projects.

From branding strategies to full-scale place-led designs, we're here to work with you every step of the way.

10+

10+

Years Experience

60+

60+

PROVEN PROJECTS

8

Countries

Tell us about the site, the audience and the timeline. We'll come back inside two business days with how we'd approach it, who would lead it, and what it would cost to start.

State-of-the-art design, content and strategy.

NORTH SIDE

Level 1/1 Tripovich Street
Brunswick VIC 3056

SOUTH SIDE

101 Moray Street
South Melbourne VIC 3205

State-of-the-art design, content and strategy.

NORTH SIDE

Level 1/1 Tripovich Street
Brunswick VIC 3056

SOUTH SIDE

101 Moray Street
South Melbourne VIC 3205

State-of-the-art design, content and strategy.

NORTH SIDE

Level 1/1 Tripovich Street
Brunswick VIC 3056

SOUTH SIDE

101 Moray Street
South Melbourne VIC 3205