
Private laneway residences at the intersection of Smith and Gertrude.
Year
2026
Client
Croft
Services
Brand Identity
Art Direction
Design
CGI Architecture
Web Development
Strategy
WEBSITE
Two loft residences at 46 and 48 Little Smith Street, set behind a retained heritage shopfront, each entered privately from a bluestone laneway off Smith Street.
The work reads as contemporary loft rather than heritage pastiche: handmade Krause brick, spotted gum, honed bluestone and brass, with SoHo-style metalwork and deep-set glazing.
The brand paired a swallow mark with a restrained serif across brochure, floorplans and campaign. Each home holds a garage, private lift, full-floor primary suite and rooftop, 248 square metres at No. 48. Positioned as two separately held houses with no strata, not apartments.







Back